By adding a brand story to your webpage, you can explain the mission of your brand and highlight your brand's distinctive features compared to the others. However,  A  call to action (CTA)  is in charge of that.

Customers go to the top of the page just with a click and see the add to wishlist button.  This doubles the importance of this part.  By this, you can introduce your other products and increase the opportunity of selling them.

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