Amazon says that EBC can increase your conversion rate by three to ten percent in thirty days
But what most sellers don't know is that EBC has other benefits, Amazon EBC / Amazon A+ content optimizes your page for mobile.

As an Amazon seller, you want to do everything you can to make your products stand out from the competition and increase your sales. One great way to do this is to use Amazon's A+ Content feature. A+ Content allows you to add enhanced images, videos, and text to your product listings, which can help you to:

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There are two different types of A+ Content available: A+ Basic and A+ Premium. While A+ Basic is free to use, it has limited features. A+ Premium offers a wider range of features, including the ability to add videos, interactive modules, and more. However, it’s important to note that A+ Premium is not a paid service. Instead, to access A+ Premium, sellers must meet specific eligibility criteria:

A+ Content History: In the past 12 months, you must have uploaded or edited at least 15 A+ Basic pages.

Brand Story: You must have a Brand Story published for all of your products.

Eight reasons why you need to create Amazon A+ content for your Amazon page

If you meet these eligibility requirements, you can unlock A+ Premium for your products at no additional cost. Here are eight reasons why A+ Premium is a valuable tool for Amazon sellers:

1. Enhanced Product Storytelling

A+ Premium allows you to create more engaging and informative product listings that tell a compelling story about your products. With features like videos, interactive modules, and rich text, you can showcase your products in a way that captures attention and drives conversions.

2. Improved Customer Engagement

A+ Premium modules encourage active engagement from customers, allowing them to interact with your product listings in more meaningful ways. This can lead to increased brand awareness, improved customer satisfaction, and higher sales.

3. Address Customer Concerns

The Q&A module in A+ Premium provides a platform to proactively address common customer questions and concerns. By anticipating and answering these questions upfront, you can reduce customer returns and build trust with potential buyers.

4. Highlight Product Features

The hotpot module in A+ Premium allows you to draw attention to specific features or benefits of your products. This can be particularly useful for highlighting unique selling points or differentiating your products from competitors.

5. Optimize for Search

Amazon A+ Content Premium encourages the use of alt text, which is the text that appears when an image cannot be loaded. By creating informative alt text for your product images, you can improve your SEO and increase your product’s visibility in search results.

6. Demonstrate Product Quality

High-quality images and videos can effectively convey the quality and craftsmanship of your products. A+ Premium allows you to showcase your products in their best light, building trust and confidence among potential buyers.

7. Increase Conversion Rates

Amazon has found that A+ Premium product listings have a 20% higher conversion rate compared to A+ Basic product listings. This means that you can expect to sell more products if you use A+ Premium to enhance your listings.

8. Gain a Competitive Edge

A+ Premium is not yet widely adopted by all Amazon sellers. By utilizing A+ Premium, you can gain a competitive edge and differentiate your products from those that rely solely on basic listings.

Overall, Amazon A+ Content Premium is a powerful tool that can help you elevate your product listings, engage customers, and drive sales on Amazon. While it’s not a paid service, meeting the eligibility criteria demonstrates your commitment to creating high-quality product content.