Guaranteed A+ Content basic formula for 2024

Our findings indicate that Amazon favors large companies on its platform, often at the expense of smaller entities and middlemen. By registering your brand and using A+ content you make it clear to Amazon that you are an established company and you intend to stand out from the competition. This helps you to substantially increase your conversion rate.

What is A+ content?

A+ content basic is a feature that Amazon allows you to display text next to photos to make a better impact on the customer’s mind and to make competitors’ ads less visible.

There are two types of A+ content: basic and premium. In order to qualify for premium A+ content you must have implemented or edited your A+ section at least 15 times in the past twelve months, also you must have Brand Story implemented for all of your products. In this article we’re going to focus on the basic version of A+ content and its advantages.

Basic A+ content is a feature on Amazon that allows you to showcase text next to pictures. This not only improves SEO but also influences buyers’ decisions and diverts attention from competitors’ advertisements. When potential buyers view your A+ section, they are likely already familiar with your product and its key features, having seen the main image, title, listing visuals, and bullet points. Failing to utilize A+ content may allow Amazon to display competitor products to viewers, increasing the likelihood of them leaving your page.

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The seven modules we recommend for better visibility of the product in A+ Content are as follows:

  • Module (Company logo): Incorporate your logo into the first module. Highlight your logo to engage the consumer’s attention and ensure it’s memorable; this is key to strengthening your brand identity.
  • 2nd Module (Standard image header with text): Showcase your product within a relatable lifestyle setting, illustrating a common challenge or need that it effortlessly resolves. Accentuate its key features through descriptive text, ensuring that the unique benefits resonate with the consumer’s daily life.
  • 3rd Module (Standard three images with text): Organize this section into three or four modules, corresponding to the number of main features in your product. For instance, if your product has three key features, create three modules; if it has four key features, create four modules. Beneath each module, give a clear description of the respective feature. This will facilitate an intuitive understanding and appreciation of the product’s capabilities.
  • 4th, 5th, and 6th (Standard image header with text): Select the appropriate module type for each section, tailored to your product’s unique characteristics. With Amazon’s allowance of up to 500 words in A+ content, strategically incorporate relevant keywords within these modules. This is essential for enhancing your SEO and positively impacting the Amazon Algorithm, thereby improving your product’s visibility and search ability.
  • 7th Module (Comparison Chart): For products with multiple variants, include a comprehensive comparison chart in the 7th module. Additionally, ensure that the comparison chart is designed to facilitate easy navigation, allowing customers to return to the top of the page and proceed to ‘Add to Cart’ with a single click.

A+ content is the final element that attempts to retain the viewer’s attention on your page. Thus, we advise making use of all seven modules available. However, there is a debate about the optimal number of modules. Some argue that using only five modules is more effective, claiming that seven modules can be excessive and potentially dull. Our recommendation is to retain all seven modules, but strategically position the comparison chart within the fifth module.

Optimize each image’s alt-text by utilizing up to 250 bytes of relevant keywords. To identify the most effective keywords, consider analyzing those employed by your competitors.

This way, if viewers become bored, they can easily interact with the chart items and swiftly return to the top of the page to finalize their purchase. Keep in mind that there are two additional modules beyond this point. They serve to engage the buyer further, reducing the likelihood of them encountering competitor advertisements as they scroll.

We once witnessed an astounding 12% surge in the conversion rate of an Amazon page just by implementing a comparison chart in the final module. For single-variant products, emphasize the most significant feature to capture customer interest and differentiate your offering.

Conclusion

Recognize the transformative impact of A+ content on your Amazon listings. By employing A+ content, you can significantly amplify your SEO, incorporate compelling large-scale images, and effectively pair text with visuals to convey your message. Moreover, leveraging the widely acclaimed comparison chart module can substantially elevate your conversion rates.

For a cohesive brand experience, the A+ Content’s background, font, and design structure should match the brand story design, listing image design, and storefront design. Additionally, it should be aligned with the brand’s overall identity and color scheme.

Our expert team in amzrta has been crafting A+ content for a diverse range of products since 2017, consistently achieving significant conversion rate enhancements. Benefit from our free expert advice to elevate your product’s performance.

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